Video Ad Marketing Statistics

  • Approximately 75% of online viewers interact with video ads in a month. (Tremor Video)

  • An average user spends 16 minutes and 49 seconds to watch video ads in a month. (comScore)

  • 90% of online shoppers find videos useful when deciding to make a purchase. (Internet Retailer)

  • 36% of online shoppers trust video ads. (Nielsen Wire)

  • If you use animated explanation on your videos, your conversion rate will increase by 20%. (Unbounce)

  • 80% of users remember a video ad they watched the past month, 46% of which took specific actions (e.g., looked for more information regarding the video’s subject, visited the website address provided in the video, and purchased the product or service featured) after viewing. (Online Publishers Association)

  • If your video ads prove enjoyable to a viewer, your chances of getting a sale increase by 97%, brand preference by 35%, and brand association, 139%. (Unruly)